Branding is a promise of what’s to be delivered.
What is your travel business’ brand promise?
What does you, as The Travel Expert for your IDEAL Lifelong Travel Client, promise?
A couple of weeks ago, during the 4 Things You Must Understand to Create Desire for your Travel Services training, I shared how the winners in marketing in the digital age are those who understand how to develop and articulate the personality of their travel business brand are huge winners because personality is still top in contributing to the success of all brands.
This is important because done right it’s a great way to find the people you want to work with most. This is essential when creating a successful travel business your life loves, isn’t’ it?
I go into this in depth in the video – but if you’re in a rush and don’t have time to watch, I’ve outlined the highlights for you.
The power of target marketing is what makes niching your travel business a smart move, and we can do that through our branding.
But even then, there are those businesses that break beyond niching and thrive in being of service to all. Again, there are many paths to success, the one that is right for you is a blend of one that considers:
You – what you like and have a natural brilliance for.
Your brand – what you want to do and who you want to work with.
Your business – how you give an exchange of value for a fee.
3 Elements of a Successful Travel Brand
There are several elements that contribute to the success of a travel brand, but these 3 elements contribute the most these days because they contribute to creating the personality of your brand. In the digital age, we must move beyond the visual differentiation and create an identity.
We do that by:
Creating consciously in our travel business.
Engaging in authentic client relationships.
Leading community centered communications.
I’ve said it once, and I’ll repeat it, I am sure… In the new economy, connection and community fuel success. The dynamic marketing system I teach helps you do everything you need to market your travel business successfully in about 5 hours a week.
As always, share your ah-has, comments, questions, and thoughts, by emailing me at Carmen[at]WellbeingMessenger[dot]com.
Also, if you enjoyed this vlog, please share it with a friend you think will enjoy it. There are share links at the bottom of this post. Your share goes far and means the world to me.
Until next time, live with passion, purpose, and play.
The Wellbeing Messenger
Growth ~ Marketing ~ Performance
Author, Motivational Speaker, Mentor, Mother, Wife, and Lover of Life
Want to build your email marketing list for your travel business?