It wasn’t so long ago I was in your shoes confused and overwhelmed by the options available to market my travel business online. Everyone makes you feel like “Facebook” is the only way to go, but the truth is there are so many options and focusing on any one of them will make your travel business a success.
Here Are Your Online Marketing Options
Search Engine Marketing
Search Engine Marketing includes Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO is the process of tuning your business website so that it ranks higher in the search listings when potential customers enter search terms that match your product offerings.
SEO is free. SEM is paid search marketing – for a (typically) pay-per-click fee, search engines such as Google will display your ad when a user enters a search using one of your keywords. SEM statistics can provide excellent feedback on the effectiveness of your ad, such as the click-through rate (the number of times your ad has been clicked versus the number of times the page containing the ad has been viewed).
While there are still banner ads on the internet, there are also other myriad options available, from web pages displayed before or after an expected content page through text ads.
Different social media platforms, like Facebook, offer their own advertising platforms. Outsource and many others offer advertising.
By building an email marketing list filled with potential clients who may be interested in your services, email marketing is the most effective way to get the message out. You can keep subscribers up to date with insights, trends, and information related to your expertise, upcoming events, and special offerings.
You can send out newsletters and customized service offerings specific to your subscribers’ needs.
Social Media Marketing
Social media platforms such as Twitter, Facebook/Instagram, LinkedIn, and Pinterest (just to name a few) are all opportunities for marketing online.
Social media is a conversation – it requires active participation rather than just posting ads for your products or services.
Social Media marketing creates a dialogue between you and your audience. Allowing you to provide value in exchange for engagement.
Blogging or Content Marketing
Having a business blog is another way to have a conversation with your customers and keep them informed about your services.
A blog can be used to provide advice and obtain useful feedback. Microblogs are a subset of blogs – normally consisting of short text updates sent by email, instant messaging, or Twitter.
Which marketing strategy is right for you, your brand, and your business?
There is research and analysis that goes into both choosing the right online marketing strategies and measuring the success of those strategies.
Your business grows where your focus goes.
I created an online marketing system that focuses on making online marketing easier and faster to do and more successful, to learn more about it click here.
Be sure to tap into your marketing genius by selecting the strategy that is right for you, your brand, and your travel business. If you’re aren’t sure. Send an email to me at Carmen[at]WellbeingMessenger[dot]com. Include:
Your Travel Business Niche
How Much Time You Have to Market Your Business Online
How Much Money You Have to Market Your Business Online
And I will tell you the best marketing strategies to successfully grow your travel business online. I am here for you and I personally respond to all of my emails and comments.
Also, if you enjoyed this article, please share it with a friend you think will enjoy it. There are share links at the bottom of this post. Your share goes far and means the world to me and our mission.
Until next time, live with passion, purpose, and play.
The Wellbeing Messenger
Growth ~ Marketing ~ Performance
Author, Motivational Speaker, Mentor, Mother, Wife, and Lover of Life
Want to build your email marketing list for your travel business?
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