Did you ever imaging getting travel clients was as easy as…
Someone looking for information on planning the best first time visit to Europe and you have information that will help them do that available that they can receive automatically. By providing an immediately solution to help them, you have created an opportunity to be of service to your Ideal Travel Client.
If you’re like me when you started your travel business, you only thought about your travel training as a travel advisor. Marketing never even entered the equation. I thought someone will give me a try and I would wow them with my awesome services and more people would come.
Fast forward 8 years later and the power of lead magnets turned my retreat planning business into something more than I ever dreamed I could create.
How to Create a Lead Magnet
In this Travel Business Success Circle Power Training Session I share the 5 Steps of Creating a Magnetizing Lead Magnet.
There are a few things you will want to do to captivate your Ideal Travel Client that will magnetize them to you, giving you an opportunity to convert a new subscriber into a new travel client.
One of my favorite places to do this is in the call to action.
I share all the details in the video.
Remember, getting that initial click is just the beginning. Your work is to build a relationship and earn the trust virtually through the emails and content you share.
This takes time and multiple touches.
On social media it could take anywhere from 7 to 14 touches to get a follow. Then another 5 to 12 touches to get them to say yes to a lead magnet. So, while this is work, it’s worthwhile because today we can cultivate relationships with anyone, anywhere.
That’s the power of a dynamic marketing system that helps you make the most of the marketing content you create. This happens without any extra content or effort.
Now it’s your turn. What was the greatest value you ever received from a free offer you accepted? How can you recreate that experience for your subscribers?
I create new training every other week so be sure to visit often. To receive notifications about future training visit www.TravelBusinessSuccessCircle.com select a special training to get you started.
As always, share your ah-has, comments, questions, and thoughts, by emailing me at Carmen[at]WellbeingMessenger[dot]com.
Also, if you enjoyed this vlog, please share it with a friend you think will enjoy it. There are share links at the bottom of this post. Your share goes far and means the world to me.
Until next time, live with passion, purpose, and play.
The Wellbeing Messenger
Growth ~ Marketing ~ Performance
Author, Motivational Speaker, Mentor, Mother, Wife, and Lover of Life
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