Want to grow your travel business on social media?
Social media marketing can feel like a huge time suck, if you have no strategy to grow your reach.
While marketing on social media is all the rage, you need a strategy to reach your Ideal Travel Clients. Please know a Facebook Post does not a marketing strategy make. It is simply the first step.
The highest and best use of social media marketing for travel agents is to grow their email marketing list. This is why I tell my Travel Agent Clients to set up a lead funnel and drive their social media fans to their opt-in landing pages.
The Secret to Growing Your Travel Business on Social Media
As a travel agent I worked hard to get clients and networking didn’t work for me. Naturally I turned to social media. It was the easiest way to share that my travel business was open for business, but no one responded.
I posted every day, had lots of fans, and comments, but the business just wasn’t coming in.
It made me feel like all of my energy, money, and time marketing my travel business on social media was a complete waste.
Then while working on a group trip for an author, I stumbled onto a way to use social media to drive the Ideal Travel Clients for that trip to a series of blogs I created, which offered a lead magnet.
When people signed up to receive my lead magnet, I delivered a series of emails that led the new subscribers down my Ideal Travel Client Journey. My Ideal Client Journey was a plan I laid out that helped me lay out how I would want someone, given the perfect conditions, to sign up for the retreat.
Those who asked for information were retargeted in a series of ads on Facebook. This was before they purchased Instagram. And this is how I sold out 17 retreats with a combined total of just over 900 attendees in just over 2 years.
I started leading my own retreats and I stopped selling retreats for others a few years ago. I also started showing my clients and fellow travel agents how to use my dynamic marketing system to fill their groups and grow their travel business.
Watch the training video to learn the best and highest use of social media marketing for travel agents.
Watch Now | Successfully Grow Your Travel Business on Social Media
In the video I share how to grow a truly successful travel business, one that will stand the test of time and help you achieve all of the things you hope. It’s important you grow your email marketing list. This is critical when marketing your business online because it allows you to consistently put your brand message in front of people who have a genuine interest in your travel services.
Today social media marketing is relatively inexpensive and the most effective way of increasing your reach and opportunity.
But don’t be fooled by that because no one is on social media to buy travel. Social media users do want and love information, insights, and inspiration about traveling. Change up your strategy to give them what they want if you want to get those valuable likes and visits to specific pages on your website to pique their interest and get them to share their name and email address with you.
This is powerful because once you capture a visitor, by receiving their name and email address, you create the opportunity to guide the conversation to the value of your travel services.
As always, share your ah-has, comments, questions, and thoughts, by emailing me at Carmen[at]WellbeingMessenger[dot]com.
Also, if you enjoyed this vlog, please share it with a friend you think will enjoy it. There are share links at the bottom of this post. Your share goes far and means the world to me.
Until next time, live with passion, purpose, and play.
Carmen M. Perez
The Wellbeing Messenger
Growth ~ Marketing ~ Performance
Author, Motivational Speaker, Mentor, Mother, Wife, and Lover of Life
Are you ready to ignite your success?
If you are ready for the next step of training in your travel business, and learn HOW TO make all of those amazing marketing strategies work for you, visit www.TravelBusinessSuccessCircle.com. Sign up and learn how to get more clients, make more money, and create a successful travel business your life loves.
Want to build your email marketing list for your travel business?