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How to Convert Website Visitors into Travel Clients

Do your website visitors become your travel clients?

If not – I’d like to help, because this is one of the best ways to grow your travel business.  If you have a travel website that converts your visitors into clients, it makes getting leads easier.

When it comes to travel websites, most focus on the bells and whistles they would like.  How fast the slide show moves.  Where the navigation bar sits. How the website pages are laid out…

But when it comes to creating a website that converts your website visitors into travel clients, you must:

Get the attention of your Ideal Travel Client.

Collect visitors’ email addresses.

And create an opportunity to convert your new subscriber into a travel client.

Sounds simple right?  And it is once you know what goes into it.

There’s are some important things to do in each step that makes this strategy highly successful, and once you know how to do them it’s as easy as:

Captivating, Capturing, Converting

To learn how we do that to get more clients and make more money at Travel Business Success Circle watch this week’s #TBSC Power Training Session by clicking on the video

Create a Magnetizing Website that Converts Website Visitors

Captivate. What you say and how you say it matters. To captivate your Ideal Clients, you must use the right words to pique their interest in you, your brand, and your business.

If I were to visit your website would I know:

What you do?

How you do it?

Who you work with?

Capture. Your website must be able to capture the names and email addresses of those who visit your website.

You can do this by signing up for an auto-responder system that will collect the names and email addresses with those who enter them and click a button.  A few auto-responder services I’ve used for helping with this part of my business are Aweber, Drip, and Kartra. Look for a service that provides you with all your digital platform needs.

If I were to visit your website would I be:

Invited to connect further?

Offered high-quality content?

Clearly make an offer for something of value, in exchange for my name and email address? 

Convert. This happens after the “capture.” This is where you build the know, like, and trust to get more clients.  This is where you help your new subscriber take the next step towards becoming a new client.  What is the next logical path for them?  You define it.

If I were a subscriber, would I learn:

How to connect with you further about your services?

What I may expect when I work with you?

What other people think of your services?

This is how you build the know, like, and trust to convert website visitors into travel clients.

The Fix

What can I do to be more captivating?

How can I capture more visitors?

How can I better convert my subscribers?

Use the questions I share here to look at your website the way a visitor does and let your answers guide your next set of website updates.

Creating a magnetizing website is essential if you want to convert website visitors. Above all, it helps you get more clients, make more money, and create a travel business your life loves.

As always, share your ah-has, comments, questions, and thoughts by sending an email to me at Carmen@WellbeingMessenger.com. I am here for you and I personally respond to all of my emails and comments.

Also, if you enjoyed this vlog, please share it with a friend you think will enjoy it.  There are share links at the bottom of this post. Your share goes far and means the world to me and our mission.

Until next time, live with passion, purpose, and play.

With gratitude,

Carmen M. Perez,
The Wellbeing Messenger
Growth ~ Marketing ~ Performance
Author, Motivational Speaker, Mentor, Mother, Wife, and Lover of Life

Carmen’s Recommended Read – What is the Best Way to Market a Travel Business?

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