If you’d rather read than watch, the video transcript is below for your ease.
Market Your Travel Business Successfully
Do you go through feast and famine periods in your travel business?
I have yet to speak to a travel entrepreneur who doesn’t, and I’ve spoken to thousands all over the world.
In fact, for the first 3 years of my travel business, I struggled to generate consistent revenue in my travel business. While I made very good money overall, there were times I had to dig into my personal funds to pay the bills and hold the business over until I received my commission checks.
It was a frustrating cycle I wanted to make sure I addressed when I created the Travel Business Success Circle – Dynamic Marketing System.
The TBSC Dynamic Marketing System
The TBSC Dynamic Marketing System helps travel entrepreneurs get more clients, make more money and create a successful travel business their life loves. I created it almost a year and a half ago and I’ve been teaching it to our mastermind group for a couple of cycles. We begin our next session March, 2020.
Let’s face it. As a travel entrepreneur you have enough to do and don’t need to invest hours on end trying to get business. You need to focus on delivering travel services.
A dynamic marketing system allows you to:
- Share your content in a viral manner.
- Replicate your marketing consistently and easily.
- Strategically market your travel business in a way that allows you to engage in a multi-dimensional sales conversation.
If you would like to learn how to set up a dynamic marketing system for our travel business in less than 5 hours per marketing cycle, watch the training.
How to Make Travel Agent Marketing Easier
Watch the video training now. In it, I share how to make marketing your travel business easier and faster with a dynamic marketing system.
Then I would love it if you would share with me:
Do you actively market your travel business?
Is what you’re doing working now?
What could be better?
Visit www.TravelBusinessSuccessCircle.com. I have several free resources created to help you get more clients, make more money and create a successful travel business your life loves. I’d love to share them with you.
As always, share your ah-has, comments, questions, and thoughts, by emailing me at Carmen@WellbeingMessenger.com.
Also, if you enjoyed this vlog, please share it with a friend you think will enjoy it. There are share links at the bottom of this post. Your share goes far and means the world to me.
Until next time, live with passion, purpose, and play.
Carmen M. Perez
The Wellbeing Messenger
Growth ~ Marketing ~ Performance
Author, Motivational Speaker, Mentor, Mother, Wife, and Lover of Life
Carmen’s Recommended Read – What is the Best Way to Market a Travel Business?
Travel Business Success Circle Power Training Session Transcript
How to Make Marketing Your Travel Business Easier
Following is a full transcript of this #TBSC Power Training Session. Each is created, outlined, and delivered by Carmen M. Perez, The Wellbeing Messenger. Travel Business Success Mentor and creator of www.TravelAgentMarketingSuccessMadeEasy.com and www.TravelBusinessSuccessCircle.com. The only travel agent group coaching program and mastermind for travel agents who want to create a successful travel business their life loves.
Welcome to another Travel Business Success Circle power training session. During these power training sessions, I break down for you how to create a successful travel business that your life loves without sacrificing your health, wealth, and happiness. I share about growth, marketing, and performance for travel entrepreneurial success.
Do you find yourself working on trying to get more of your ideal travel clients for your travel business than actually planning travel? How do I know? I have yet to speak to a travel entrepreneur who doesn’t, and I’ve spoken to thousands of them all over the world. It was a frustrating cycle I wanted to make sure I address when I created the Travel Business Success Circle Dynamic Marketing System.
Hello and again, welcome. I’m Carmen Perez, Travel Business Coach and the creator of Travel Business Success Circle group coaching and mastermind program. The only mastermind program that teaches you how to get more clients, make more money in travel, and create a successful travel business your life loves.
What Is the Best Way to Market Your Travel Business
One of the many reasons it was important for me to systematize our marketing system is because each time I wanted to promote something I had to start from scratch. Sometimes things went well and sometimes they didn’t. The results were just unpredictable and one of the reasons we kept doing it was because it made coming up with fresh new content in implementing our new ideas easier and faster.
One of the byproducts over time is that we also notice doing it consistently helps us generate consistent leads and commissions. Nice, right? It’s one of the reasons why I started teaching what I discovered and I started by teaching it to all my friends and teaching it to my clients because I wanted to continue teaching it and I didn’t understand why it was so difficult for me to get all the information that I needed in one place to create a successful travel business. It was frustrating and it made putting everything together very difficult.
What is a Dynamic Marketing System
What’s great about a Dynamic Marketing System is that it allows you to strategically market your travel business and what’s great about the Dynamic Marketing System is that it allows you to strategically market your travel business in a way that allows you to engage in a multidimensional sales conversation.
A multidimensional sales conversation that allows you to pull your ideal travel clients through step-by-step from becoming a contact, somewhere like on social media or someone who you meet at a festival, all the way through to being your ideal travel client.
The Dynamic Marketing System also allows you to think through your marketing process and improve it how and where necessary. There’s a lot of information that we get when we know what we’re doing, and we know where to look for the information that’s going to lead us to more success.
One thing that I really love and discovered about the Dynamic Marketing System that allows you to take more time for yourself and those important projects you never seem to have the time to get to. Now before I share the Five Phases of Building a Dynamic Marketing System to help you successfully market your travel business, I’d like to share with you what a Dynamic Marketing System actually is.
It’s a systematized way of marketing your travel business that allows you to engage in a multidimensional sales conversation. Meaning you can start a conversation on Facebook and comment on a video you posted and showed up on their timeline. Then, you reach out to them on messenger, then carried your conversation over to telephone through a consultation.
How to Create a Successful Travel Business Marketing Plan
That is so powerful! It also allows you to replicate good marketing consistently and easily and also share your content in a viral manner. In the new economy this is the best way to captivate, capture, and convert contacts, fans, and followers into your travel clients. That’s why you want to do this work.
Step 1: Get Clear
Step One of building your Dynamic Marketing System is to get clear. What you really want to figure out here is to get clear about what you want to do and how you want to do it? How many people do you need? How much revenue do you want to generate? How many people do you have to reach?
All of this information will let you know where you want to go in order to achieve your goals.
Step 2: Get Branded
Then we want to get branded and we get branded this tells us who were going to work with. It gives us details so that we can gain more information that we need to reach our target audience.
Step 3: Get Staged
Then in Step Three, we get staged. Getting staged is really all about articulating what you can do to help those people that you identify you want to reach.
So, think of your ideal travel clients, and let’s say you just are looking to grow your list and attract the ideal travel clients that you want to work with. So really what you want to think about is who are the travel suppliers I want to work with most? Then you find the type of people who already use that type of supplier and start to grow that type of audience.
Step 4: Get Engaged
That’s gonna help you start to prequalify who those people are. It’s also going to give you the words to use and let you know what they want from you.
Once you can position that, that’s how you engage them. How you can actually start a dialogue and get them to use your travel services to travel the way that you want them to.
Step 5: Get Growing
Then last but not least, Step Five is for you to get growing. This is all about discovering where you can share your message once you’re ready.
How Travel Business Success Circle Can Help
All of this is set up online. During the Travel Business Success Circle Coaching and Mastermind Program I share the step-by-step and how-to information to do all of this work to execute each of the steps in your marketing system so that you can market your travel business in five hours or less.
Some of my clients run the Dynamic Marketing System weekly, which is what I highly recommend, but others do very well implementing the Dynamic Marketing System monthly.
One of the benefits that took me by surprise as I reflected on my numbers was that my revenue didn’t fluctuate and became much more predictable. I could more accurately set budgets for things like a regular salary for myself, business training, private coaching, and paid advertising all of which help me get more travel clients, make more money and build a successful travel business that my life loves. Which of course is what it’s done for others and what I wanted to do for you.
If you would like to access marketing resources for travel agents visit www.TravelBusinessSuccessCircle.com. There I share several free resources to help you achieve the radical success you desire with your travel business.
I’d like to ask you for a personal favor before I sign off, and I hope this is okay. If you enjoyed this video, please give it a thumbs up and let me know. My hope is this information, insights, and inspiration I share with you help you create a successful travel business your life loves without sacrificing your health, wealth, and happiness.
This is Carmen Perez signing off until next time, work with passion, purpose, and play.