Do you post and post on social media but wonder why because you’re not getting any business from it?
Social media never sleeps. It is an always-on marketing strategy that you can use to market your travel business with great success. However, it requires that you optimize your content and target your audiences by amplifying your posts.
Why You Want to Market on Social Media
Through social media, you can expand your reach, attract your ideal clients, and gain marketing intelligence about your target audience, which is incredibly powerful. Social media platforms have broad audiences that allow you to tap into their audience so you can create interest in you, your brand, and your business. That. Is. Powerful.
We would typically have to pay tons of money to reach out target audience, but that’s to social media platforms like Facebook (Yes, it is still one of my favorites, I have yet to identify an audience not represented and reachable there). The main reason I love marketing my travel business on social media is because it is the most effective way to generate interest in my business and build my email marketing list.
People on social media are not there to buy travel or anything else. They are there to be entertained, inspired, and educated. Sure, people do sell things, but in my expert opinion, the best and highest use of social media for travel businesses, entrepreneurs, and professionals is to build your email marketing list.
It still takes 12-15 touches to get someone to say yes to you. And by yes I mean like a post, make a comment, read your content, and click your links. One offer, one time on social media is not going to get you there.
When you get your followers to sign up for your email marketing list, you can touch them as much as they will let you until they buy.
And guess what? You don’t have to pay to reach them again. You just send them an email without any restrictions or guidelines that are imposed on other people’s platforms.
1, 2, and 3 for Social Media Marketing Success
There are 3 elements to achieving marketing success on social media no matter which platform you are using. Context | Tell people why you are sharing what you are sharing with them. Ask yourself…
What are the circumstances that form the setting for my post in terms relatable to my target audience?
Timing | Post when your target audience is on the platform. Ask yourself…
What is my target audience likely to be doing at certain times of the day and what could I post that would fit into what they were experiencing and feeling at a given time?
Respect | Know the nuances for the social media platform you are posting on. Ask yourself…
What are the nuances of this platform that makes it interesting to my target audience?
Don’t cave into the pressure to be everywhere at the same time and push the same content through to all your social media channels. That doesn’t really create the interest you want to get people to follow you, your brand, or your business.
To learn about selecting the Perfect Marketing Strategy for Your Travel Business, click here.
It’s your turn to look at your social media. Are you creating engaging posts by putting them into context, timing, and respect for your target audience? Social media marketing success isn’t complicated once you know what to do and how to do it. And that’s where I come in. I’d like to be of service to you.
As always, please reach out with your ah-has, comments, questions, and thoughts by emailing me at Carmen[at]WellbeingMessenger[dot]com. I am here for you and I personally respond to all of my emails and comments.
Also, if you enjoyed this article, please share it with a friend you think will enjoy it. There are share links at the bottom of this post. Your share goes far and means the world to me and our mission.
Until next time, live with passion, purpose, and play.
Carmen M. Perez, The Wellbeing Messenger
Growth ~ Marketing ~ Performance
Author, Motivational Speaker, Mentor, Mother, Wife, and Lover of Life
Want to build your email marketing list for your travel business?
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